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marketing strategy Tag

cover photo for the buyer persona use and benefits blog

Buyer Persona, Part III – Powerful Applications for Any Business

It’s more than marketing. Your overall business performance can heavily benefit from using the buyer persona strategy. We’ve already covered the basics of a buyer persona and the research required to build one for your business. In short, we use this strategy to conceptualize complex information on buyer demographics in a simple, usable way. Depending on your...