Here’s what you need to know to make an informed decision.
Magento 2 is right up there at the top with the other eCommerce giants: WooCommerce and Shopify. If Magento 1 was a winner, Magento 2 comes with even more improvements and benefits.
The company reported that over 250,000 businesses use Magento to power their online store, some of which you’ll probably recognize: Ford, Sigma Beauty, Nestle Nespresso, Liverpool, and many others. Adobe bought the company back in 2018, so its future looks good considering the important resources Adobe has.
Depending on your business’s characteristics, this platform may or may not be the best option for you. In this blog post, you’ll find out what is Magento 2, how it works, how it could help you, and what would be its downsides.
What is Magento 2?
Magento 2, also referred to as Magento Commerce, is an open-source eCommerce platform that allows you to do everything your online store needs to be successful: content managing, payment, customer experience, customization, and more.
From small businesses to enterprises, this platform brings incredible performance, SEO power, and exquisite design right at your door. The company prides itself on providing the best personalized customer experience while empowering business owners to save time and effort through automated processes.
It’s easily scalable, and you can enjoy several helpful features. However, all of these come with a (big) price.
The Advantages of Magento 2
This cloud-based platform is very popular among developers, so it has greater chances of fast improvements. Moreover, there’s always someone who could help you if you have questions.
2. The complete package: powerful, customizable, and scalable
Magento is at the top of the hierarchy for a good reason: it’s filled with high-performing features that will ensure your online store runs smoothly and keeps you worry-free. On top of that, you can choose from over 2,000 additional extensions.
Because of its multiple features, it’ll grow along with your business in any way you want, as it’s easily scalable.
If you’re tech-savvy, this platform will be a dream. It uses a PHP7 code architecture that allows you to play around with customization and build your eCommerce website exactly how you imagined it – beautiful AND fast.
3. Great for SEO
Magento 2 has unique SEO tools that help you rank higher in search results. While you still have to put in the work to optimize your online presence, Magento’s SEO features will help tremendously.
The disadvantages of Magento 2
This is probably the biggest factor when it comes to choosing Magento or not.
While the company offers a free version that covers your online store’s basics, you won’t be able to do too much with it, so you’ll have to invest in the paid features.
Magento Commerce’s plans start with thousands of dollars per month and can go up to tens of thousands of dollars. On top of that, you’ll have to invest in a developer to take care of your website’s changes, updates, functionalities etc.
Magento 2 isn’t a self-hosted platform like Shopify, so you’ll have to get a domain and hosting for your website if you haven’t already. That will come with extra costs and, of course, all the responsibilities of building and maintaining your eCommerce website.
3. Need for a developer
Magento 2 is not for individuals or solopreneurs (unless they have the proper coding skills). You’ll need a developer to take care of your website’s coding, especially if you want more complex customization.
Making this investment is essential because a website that’s not properly maintained will slow down your online store and provide an uncomfortable customer experience. Ultimately, this will hurt your business.
Magento 2 is a fantastic platform, but it might not be the best for businesses just starting out. Mainly, because they probably don’t have the budget for both the platform’s package and a developer.
But if you do believe you have the resources for it, Magento 2 will definitely not let you down and it’ll be one of the greatest drivers for your business’s growth.
However, when you have big dreams for your business, all you want to do is work towards them – improve your products, close deals, ignite fruitful partnerships, promote it to get customers… It often becomes overwhelming to think about everything, especially if you don’t have a team yet.
That’s why we created Mejix – to unload the burden off your shoulders and allow you to spend time doing what you love while your website works for you.
We can support you in taking your business towards your goals and make sure your eCommerce website is just as vibrant and high-performing as your company.