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Author: Antonia Stroe

cover photo for the buyer persona use and benefits blog

Buyer Persona, Part III – Powerful Applications for Any Business

It’s more than marketing. Your overall business performance can heavily benefit from using the buyer persona strategy. We’ve already covered the basics of a buyer persona and the research required to build one for your business. In short, we use this strategy to conceptualize complex information on buyer demographics in a simple, usable way. Depending on your...

Metaphorical design for making a buyer persona and researching your target audience.

Buyer Persona, Part I – What It Is and Where to Start

There’s so much fuss about Buyer Personas. But can they really help you understand your target audience? The Buyer Persona. No, it’s not some fraction of the mind guilty for our retail therapy habits. If you’re even slightly familiar with marketing, you’ll know the concept is bandied about like no other. That’s...

eCommerce Vendor: Choose the Best for your Online Store

The eCommerce vendor may set the course for your online business performance. You want to get your business online. After all, statistics foresee that, as of 2021, roughly 2.14 billion people will be active digital buyers. This is exactly why the rapidly growing eCommerce industry draws in more and more businesses...